About me
A bio and some thoughts about it.
I have a Masters degree from Lund University, Sweden. I graduated in1998. I studied literature, philosophy and psychology. I have worked in the private sector in sales and marketing. I have been an entrepreneur for about 20 years, both as a consultant in recent years and as a jewelry designer in the previous. I am the founder of a non-profit organization called Waytogo Mentoring. In this organization I have worked with young people around the ideas and practicalities of inclusion and resilience, how a new thought about your life can change everything. I wrote a book about that.
I’ve been in countless rooms to teach or consult. A classroom is where I started my journey fresh out of university. 22 years old teaching 40-year olds who had left school early, sometimes before the age 15. When they met this girl, with higher education and bouncy steps, there were a lot of arms crossed over chests. The room was thick of “who the hell are you to tell me anything about life and why the hell would Shakespeare be relevant?”. I had to adjust strategies and attitudes. And Shakespeare we read. Then when lights were lit in peoples eyes I was hooked, for life. That light is what I have strived to facilitate since then. I am not the one turning on the light. But I get to see when someone sees the light within themselves.
Connection is to thrive. Whether in a boardroom, a classroom, a sales meeting, a Zoom-call or the coaching conversation. Two or more people, together, exploring the human condition, the unlimited potential, the expansion of a situation or an idea. The movement out of stuckness or limitation. And that light turning on in our eyes.
Why is this coaching impactful? I can draw experience from my background as a consultant, entrepreneur, founder, educator and sales manager, and that builds trust in the coaching conversation.
But honestly? The magic that happens has much more to do with the very real, open and deep exploration we do and the creation that happens in the moment, between the two of us.
About working with transformational impact
I coach for impact. You wouldn’t come to me if there wasn’t anything you were after. That’s a given. However, the impact you want when we first meet often changes, expands. The transformational impact is not limited to coaching only around a specific goal. It cannot be. That’s what the term Transformational points to. Something much more profound changes.
Still, we will start the exploration from the specific point you want to see change in your life or business. And then we take off and start looking at the very nature of human experience of life, and that changes how other things seem to you as well. All things. It can be deeply impactful in all areas of life and also - as we set out to do - it changes how you take on your challenge or solve the problem you came in with. With a whole new level of productivity, energy, creativity and joy.
My clients come with something they want to get solved, something to create, get past, have, let go of. Something to achieve. The same principles behind our human experience and creation help with all of this.
In seeing things in the light of this understanding, my clients become immune to discouragement.
Imagine what’s possible then.
Coaching entrepreneurs & leaders
I often work with entrepreneurs and leaders who are about to create something big and important to themselves and for the world.
Is that you? Impact is what you’re after. Results. Sometimes you want to up your game, be better than before. Achieve more. Set yourself free. See more potential in your world or play a better game. However sometimes the role as a leader or the venture as an entrepreneur is glued together with feelings of enormous pressure, stress, overwhelm and endless strategies to handle all that. Many times this position leaves us feeling lonely, exhausted, with strained health and relationships.
The transformational coaching is aimed at taking that off the table, once and for all. You need no strategies. You can get perfectly ready for…anything.
Would you like to?
Coaching for life
This coaching is as transformative when life itself seems hard or stressful. When you’re sad, anxious, alone, scared. When you feel stuck or feel that love eludes you. When pain is what you see and when happiness effectively avoids you. Transformational coaching explores the principles behind human experience. In my coaching we’ll look at the conditions that make up the reality we believe in. It’s both very simple and elusive at the same time. And completely…transformational. This work can help you see your path clearly, help get you ready for anything and begin to feel light-hearted and joyful again.
I work with business development and development of new ventures every day. I thought I had tried it all, that I couldn’t find “new” ideas anymore. But when I met Johanna a whole new path opened in my explorations. With the help of her coaching my life has become beautiful and I feel fulfilled. To be coached by Johanna is a special experience in so many ways. I appreciate her for being an incredibly warm and humorous person with a delightful language and marvelous metaphors. If you have a chance to be coached by Johanna -take it! Life wants to be good.
Anette Wilnerson, CEO Betongfabriken
